WhatsApp Business API: Setup and Best Practices

The WhatsApp Business API enables businesses to communicate at scale—for sales, support, and marketing. Here's how to get started and what to expect.

Approval and Setup

Apply through a BSP (Business Solution Provider) or Meta. You'll need a verified business, website, and use case. Once approved, connect your WhatsApp number to Flowmors to manage conversations in our team inbox alongside TikTok, Instagram, and Facebook.

Conversation Limits and Templates

WhatsApp uses conversation-based pricing. Initiate conversations with approved templates. Once a customer replies within 24 hours, you can send free-form messages. Plan your template strategy for ads, onboarding, and support.

Best Practices

Respond quickly. Use AI Agents to handle routine enquiries 24/7. Keep chats and calls in one thread. Sync with your CRM. Flowmors unifies WhatsApp Business Calls and Messenger Calls in the same thread as messages.